LS Muzik Group Releases Latest Single with Unusual Approach

2018-07-22 12:00:00

An Atlanta independent record company is looking to do something different than the norm when it comes to releasing its next single, but how will it work?

Atlanta, GA, July 22, 2018 -- Record labels are known for having elaborate parties when it comes to the release of a new single, or album by an artist. These release parties as they are known, are often for industry executives, journalist, bloggers, and radio personalities to hear new music being released by the artist. They're often planned by an event coordinator to take place at a lavish nightclub, or venue; often with notable celebrities attending. However LS Muzik Group, an independent record label based in Atlanta, is looking to do something much different, that doesn't involve the normal album release party.

To release the debut single "Give Luv 2 Me," by their Sierra Leone artist Foren Boi, the company plans to do a virtual launch party, similar to what a self-published author would do, but for music. So, what is a virtual launch party? Well, the idea has been around for more than nine years but has since become the ideal choice for self-published authors to release their book to the world. It is an avenue used to connect with new customers. However, for LS Muzik Group it's an opportunity to connect with new fans.

"We decided to do something different. Not saying this hasn't been done before, but a virtual launch party is a bit unusual in the music industry. And we wanted to take advantage of the technology we have available on social media to reach old and new fans abroad, giving everyone the opportunity to be part of the Foren Boi experience," says the co-founder of LS Muzik Group, Antonio Smith.

Although different in products, LS Muzik Group's goal to share something new and exciting with its guest, is much the same. The overall idea is to introduce Foren Boi to the world in an open discussion question and answer format, that will focus on his debut single, "Give Luv 2 Me," and his remarkable story of survival from Sierra Leone.