Overview & Outlook on the Indian Vodka & Gin Market 2018-2023: Increase of Premix & Flavoured Alcoholic Drinks

2018-07-01 12:00:00

This report consists of detailed analysis of the Indian vodka and gin market and gives many facts and figures related to the Indian gin and whisky market which could be very essential for analysing, future planning and decision-making process. The contribution of gin and vodka in Indian alcoholic beverages market is very less. As India is country where brown sprits are preferred more rather than the white spirits.

The Indian Vodka and Gin market by value has witnessed a growth with CAGR of more than 9% between the years 2011-12 to 2016-17. With increasing consumption, the market size by volume is expected to reach more than 3million cases by year 2022-23.

With the buzz of social media, the awareness about vodka and gin is increasing day by day, which would lead to growth of market.

The consumption of vodka and gin is fount to be highest in the south region of India as there is a well-developed alcoholic beverage market with many of the Alcoholic beverages firms having their corporates office in that region. While in 2016-17 east and west observed a combined market share of more than 40% in terms of total Vodka and Gin consumption in that regions.

The majority of the white spirits consumed are in tier 1 and tier 2 cities such as Hyderabad, Mumbai, Chennai, Pune, Delhi, Bengaluru etc. because of the growing number of students, employees and people with high income in these cities.

With increasing communication between the urban and rural regions of India the market is further expected to grow with increasing awareness of Vodka and Gin.

The Indian Vodka and Gin market observed high growth in the beginning of second decade of 21st century with introduction of new and attractive flavours. These new flavours attracted a large number of youths in India. Many women believed Vodka provided more gender feasibility, and it was considered to be more of a gender-neutral spirit which led to more consumption of vodka by women.

Products Covered


  • Indian Vodka
  • Indian-made foreign liquor
  • Indian Gin
  • Flavoured Vodka
  • White spirits

The report discusses the following aspects of Indian market Whisky:

  • Indian Alcoholic Beverages Market Outlook by Value & Forecast
  • Indian Alcoholic Beverages Market Outlook by Volume & Forecast
  • Indian Vodka Market Outlook by Value, Volume & Forecast
  • Indian Gin Market Outlook by Value, Volume & Forecast
  • Indian regular Vodka market by value, by volume, by ASP and forecast
  • Indian premium Vodka market by value, by volume, by ASP and forecast
  • Indian super premium Vodka market by value, by volume, by ASP and forecast
  • Indian economy Gin market by value, by volume, by ASP and forecast
  • Indian premium and luxury Gin market by value, by volume, by ASP and forecast

Companies Mentioned

  • Allied Blenders and Distillers Private Limited
  • Bacardi India Private Limited
  • DIAGEO India Private Limited
  • Jagatjit Industries Limited
  • John Distilleries Private Limited
  • Modi Illva India Private Limited
  • Pernod Ricard India Private limited
  • Radico khaitan Limited
  • SOM Distilleries and Breweries Limited
  • Tilaknagar Industries Limited

Key Topics Covered

1. Executive Summary

2. India Alcoholic Beverages Market Outlook
2.1. Market Size
2.1.1. By Value
2.1.2. By Volume
2.2. Market Share
2.2.1. By Region (Alcohol Consumption)
2.2.2. By Demographics
2.2.3. By Distribution Channels

3. Indian Vodka & Gin Market Overview
3.1. Market Size
3.1.1. By Value
3.1.2. By Volume
3.2. Market Share
3.2.1. By Region (Alcohol Consumption)
3.2.2. By Demographics
3.2.3. By Packaging Type
3.2.4. By Distribution Channels
3.3. India Vodka Market Overview
3.3.1. Market Size
3.3.2. Market Share
3.3.3. Regular Vodka Market
3.3.4. Premium Vodka Market
3.3.5. Super-Premium Vodka Market
3.4. India Gin Market Outlook
3.4.1. Market Size
3.4.2. Market Share
3.4.3. Economy Gin Market
3.4.4. Premium & Luxury Gin Market

4. Product Price Variant Analysis

5. PEST Analysis

6. Trade Dynamics
6.1. Import (Vodka)
6.2. Export (Vodka)
6.3. Import (Gin)
6.4. Export (Gin)

7. Market Dynamics
7.1. Key Drivers
7.2. Key Challenges

8. Market Trends and Development
8.1. Increase of Premix and Flavoured Alcoholic Drinks
8.2. Change in consumer preferences to premium products
8.3. Changing packaging of products
8.4. Increasing Stress in Life
8.5. Increasing parties and presence of Alcoholic products in them

9. Indian Economic Profile

10. Competitive Landscape
10.1. Porter Five Forces
10.2. Company Profile
10.2.1. Pernod Ricard India Private Limited
10.2.2. United Spirit Limited (Diageo Group)
10.2.3. Radico khaitan Limited
10.2.4. Allied Blenders and Distillers Private Limited
10.2.5. Jagatjit Industries Limited
10.2.6. John Distilleries Private Limited
10.2.7. Tilaknagar Industries Limited
10.2.8. Modi Illva India Private Limited
10.2.9. SOM Distilleries and Breweries Limited
10.2.10. Bacardi India Private Limited

11. Strategic Recommendations

For more information about this report visit https://www.researchandmarkets.com/research/kg7hzd/overview_and?w=5

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